It’s fairly obvious that every business has competition, and in an ever-changing world if you are going to get ahead of your rivals then you need to look at the different avenues available to you. If you want to attract new customers, while retaining your old ones, then you should have a good look at your current business set up. One great way to keep ahead of the pack is by renovating your business premises. You need to make sure space is utilized correctly, and color schemes are attractive as this is what customers will judge you on. Read our article on the major points you will need to address to make it a success.
Store Layout
A recent Australian study showed that remodeling your commercial space can increase retail sales by 50 per cent and that sales to new customers increased by 44 per cent. The layout is important and can help guide your customers around your entire store, rather than just the area they wish to visit. Ensure your floor space has no dead ends but is free-flowing, and you will find that new customers will spend more time browsing through your area. The study also showed that a store’s layout could change your customer’s perception of your brand, while also changing psychological purchase behavior.
Become Unique
When it comes to renovating your space, there is no better way to grab customers attention, than being unique. Commercial design is extremely important in today’s competitive marketplace, and a shop that is perhaps a bit funkier and friendly-feeling will attract your competitor’s clients. A bland renovation that follows the path you trod previously is not going to win you, new friends, so think about your options as to how you set up your stall.
Image Is Everything
How old is your commercial property? Can you recall the last time it had a major refit? If not, then took a good hard look around you before planning a renovation of your space. Is the area inviting to a customer, or is it dark and dingy? When were the floors, lights, and fittings last changed? This is important when it comes to attracting your customers, as no one is going to walk into an old, weather-beaten looking business, no matter how great its good are. An experienced commercial renovator will help you get this right.
Showcase!
If you are taking all this time, energy and money to renovate your business premises, then make sure that the end product showcases your business to potential clients. Make sure your shop front has the capacity to let people know what, exactly, you are all about. If you have a reception area, then make sure your goods and products are showcased to your clients waiting. If you have a lot of floor space, then make sure you have displays set up to attract both attention and potential clients. If you manage to get all this right, you can turn your business around literally overnight, and you will find that it will not take too long to recoup anymore you have invested.